Once your website is communicating what you’ve outlined in your branding platform, the next step is to see how your site is performing right now. This can provide a benchmark for you to view how you are stacking up against your key competitors and your industry. You can have the most attractive site in the world, but if no one is seeing it, what is its true value?
One way of doing this is to look at the Alexa Ranking for your website. This provides a measure of a website’s popularity over the past three months. The site ranked #1 has the highest combination of website visits and page views.
To illustrate, here’s how our website stacks up against a sample of other firms in our industry on Canada’s East Coast (note - the smaller the number, the higher the ranking):
ISL 936,670
ICON 2,772,683
Extreme Group 2,981,404
Three Ton 5,435,378
Hawk Communications 6,329,513
Colour 9,385,600
Revolve 10,489,438
MT&L 10,712,896
Target Marketing 13,993,862
Vibe Creative Group 21,508,990
Breakhouse 24,716,779
VMP Group 24,858,770
It should be noted that our old site, which we replaced in July of this year, scored much lower on this list. We applied our knowledge to building the new site and it’s doing much, much better…but of course, we want to reach the top of the list!
So we’d advise you to rate your site and see how you stack up. I’m sure this will be an enlightening experience, but don’t be discouraged, you can climb the charts just like we did.
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