At a national online marketing conference this past spring, keynote speaker Arlene Dickinson of CBC TV’s The Dragon’s Den defined your brand succinctly as “your company or organization as experienced by others”. Given this definition, we each have to ask ourselves, “How is our brand is being experienced by others online?”
Over the next few weeks, we’ll be sharing some tips to help you analyze the effectiveness of your branding strategy online and we’ll give you some concrete direction you can take to make steps in a positive direction. We’ll look at your website, some E-marketing strategies you can take, and social media opportunities.
Please feel free to send us any questions you may have and, as always, if you need more help, feel free to get in touch.
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