Over the past few months, we at ICON worked with the marketing team at Origin BioMed to develop an online brand strategy for their flagship product, Neuragen. The strategy has helped to drive over 100,000 visitors to their new website in just three months since its launch, with 1 in 5 of those visitors requesting a coupon for Neuragen.
As stated by Jason R. Tutty, VP Marketing with Origin BioMed, "Growing North American demand for our product necessitated a strong web presence. We were starting from scratch and ICON guided us through an online brand strategy which served as the blueprint for Neuragen's online presence.
Together, we also built and launched the cornerstone of our online presence - an interactive, consumer-focused site. Since its launch, traffic and online consumer interaction continues to soar, translating directly into incremental revenue for the company."
A combination of organic and paid search, referrals from WebMD and direct requests from ads are driving traffic to the site and we're working on a new e-newsletter campaign that will enable the conversation with their customers to go to a deeper level.
So if you have diabetes, singles or fibromyalgia and suffer from nerve pain, you'll want to give Neuragen a try. Check out their site and request a coupon!
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