One of the keys to establishing a strong brand is to be remarkable; to completely set yourself apart from the competition. Google did this when they launched their search engine. Other search engines were becoming more complex and adding more features and Google launched with the intention to be simply the best search engine out there. That and a quirky name was remarkable or in other terms, worthy of being remarked about.
No one explains the importance of being remarkable better than Seth Godin, author of The Purple Cow (completely based on this topic), among other great books.
Here's an excellent video of Seth discussing the need to be remarkable:
In ICON's Brand Transformation workshop, we guide clients through the discovery of what is remarkable or potentially remarkable about their customer experience. In some cases it already exists and just needs to be better communicated, but in other cases there may need to be a change to way the business operates to develop a remarkable aspect. Either way, we can help...just contact us to arrange your workshop.
One note of caution - we don't believe it's enough to be remarkable, as many fads are remarkable, but don't last. More about that in the next post!
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